When you’re tasked with creating a character design from scratch, think about that figure’s personality. Put yourself in their mindset and identify their motivations, their talents and their ambitions. It’s not just about how to draw an interesting shape or a beautiful face. You need to inform the viewer of the stories behind that face. Ensure that a character’s expression – even just their eyes – speaks volumes about them.
The creative process is personal, so every artist has their own approach to the workflow. I’m sharing mine here, but you can always find a way to adapt these ideas to your own creative process rather than using it wholesale, if you prefer.
A disciplined approach towards self-improvement also goes a long way if you want to improve your character art. Yes, talent and classes help, but you can also achieve a lot just by staying focused on your goals.